Idea: Team up with cellular phone companies for marketing exposure

david · April 26, 2019

Has there been any talk of F(x)tec selling this phone through other channels (cellular company stores, electronics stores that sell phones)? Not only would that provide a better chance of selling more phones but it may improve the chances of cell phone maintenance businesses supporting fixing the phone, 3rd party accessories being available (screen protectors, cases), etc..

In the USA, T-mobile has a history of selling keyboard phones, starting with the Sidekick line. They didn't just sell these phones. They had a huge marketing campaign and leveraged the fact (created the idea?) that a keyboard smartphone was seen as a status symbol. For anyone from F(x)tec reading this, it may be worth reaching out to them to see if they are interested in a partnership.

By only selling direct from F(x)tec, I doubt many of the younger generation are going to be interested in a keyboard phone. However, if it is seen as cool/retro, through a professional marketing campaign, from a large company, that could make a big difference in bringing in consumers new to keyboard phones. It would additionally get the word out to people who were forced to switch to virtual keyboard phones and will never hear about the Pro1, because they don't see a commercial for it on TV.