F(x)tec Pro-1 X QX1050 not booting past fastboot? screen

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I have a F(x)tec Pro-1 X QX1050

It boots to I believe the fastboot screen. I've tried each of the
options - Start, restart bootloader, recovery mode, Boot to FFBM and
Boot to QMMI. Each option just essentiallyh reboots the phone back to
that screen.

It's not recognzied via ADB Devices

Any suggestions on what else to try? Tried a few cables, a few computers.

Thanks.