I think that is a really important well choosen decision they made.
1. The first, most obvious reason, is what already been compiled here, something needs to bring money in to the company for financing the RnD.
2. I believe it's a strategically wise decision to implement other kind of products to the company portfolio. The brand will be more known and when you are operating in different business areas you are not so sensible for ups'n downs in the market.
3. LoRaWAN is really a hot topic right now, its a technology the really grows on the market. It's a technology mainly (if