For me also the price seems more than fair, companies like oneplus work with very small profit margins and sell huge volume, and they don't have a keyboard. This is for people that really need the keyboard rather than best specs per dollar eh :). The shutter button is also something pretty rare that does add some value, these things are for me all more important than what SoC it runs etc although I'm really happy it ain't mediatek. Some people are willing to throw over $1000 at a folding phone also while for me it just seems even worse than the normal ones that exist :D.