Usually, foreigners vying in someone else's backyard is a playbook for difficulty. Certainly, Planet Computer would agree. Mr. Chen may be native Chinese, I don't know, but the company is based in England, just like Planet, and all that back-and-forth to another country is expensive and can result in industrial obfuscation (I often wondered if anyone at Planet spoke Chinese).
Planet also failed because they changed their form factor with every iteration, so the phone was always beta. At least, fxtec tried to improve their original model rather than constantly reinventing the wheel.